American Golf Launches UK Exclusive Iván Ballesteros Golf Putter

– ‘Game-changing’ putter to revolutionise golfers’ green game –

Europe’s leading golf retailer American Golf has announced the arrival of the iB PUTTER SWEET SPOT, a brand-new innovative golf putter developed and designed by Iván Ballesteros. Available from today, Thursday 16th November, exclusively in the UK via American Golf online and across its 90+ retail stores, the innovative dual-face cylindrical putter is poised to revolutionise the way golfers approach their putting game.

Leveraging Ivan’s extensive knowledge of golf equipment, acquired over many years in the golf industry, along with his experience as a PGA instructor and his years alongside Seve Ballesteros, the iB PUTTER SWEET SPOT promises to redefine precision, balance and performance on the green.

Meticulously crafted from 303 stainless steel and 6061 aluminium, the iB PUTTER SWEET SPOT is designed to maintain perfect balance throughout your stroke. Offering a 3.5° loft and a 70° lie, the club head’s 373-gram mass provides exceptional weight distribution to ensure a solid touch precisely where you aim. This balanced design encourages a pendulum-like stroke, resulting in consistent hits on the sweet spot with every shot.

Iván Ballesteros said: “Having worked on the development of the iB PUTTER SWEET SPOT for the last two years I’m delighted that it is arriving in the UK and finding a home with American Golf. No detail has been spared in ensuring that this putter will dramatically transform every golfer’s putting technique. It’s a true game-changer that promises to elevate any golfer’s scorecard and overall putting experience.”

Stephen Edgar Category manager – Clubs at American Golf said: “Iván’s drive and passion to create a putter that will genuinely help improve golfers’ game is incredibly admirable. His unparalleled experience and lineage within the golf industry has both inspired and informed every element of this putter’s unique design.

“We feel very fortunate to be the exclusive UK retail partner for the iB PUTTER SWEET SPOT. American Golf shares Iván’s commitment to helping every golfer perform to the best of their ability, whatevertheir experience, and we’re looking forward to showcasing how this incredible putter can help our customers’ performance out on the course.”

View everything American Golf has to offer, including its free custom fitting service, by visiting its website, or following on Instagram, X and Facebook.


For further media information please contact Vicky, Niamh or Agatha at Chapman Poole or T: 0161 706 0130
American Golf – Behind every golfer

American Golf is dedicated to supporting and improving every golfer’s game, whatever their experience.

Comprising over 90 golf stores, an online retail offering and a series of state-of-the-art range complexes, American Golf employs a host of PGA Professionals, alongside a team of custom fitting experts who provide the most comprehensive custom fitting service available on the market today.

Offering a wide selection of golf clubs, equipment, clothing and footwear, American Golf stocks big brands such as Ellesse Golf, Tour Edge, Calvin Klein, Stromberg, Benross and Greg Norman.

American Golf is passionate about breaking down barriers and encouraging people to experience the well-being effects of the sport. All American Golf events, partnerships and campaigns are designed to drive participation and champion diversity, inclusivity, and accessibility. In line with this, in 2021, 2022 and 2023 American Golf was the official retail partner of both the Rose Ladies Series and ISPS Handa World Invitational.

American Golf has also broken new barriers with LET and LPGA Pro Carly Booth, England right leg and right arm amputee golfer, George Blackshaw and ex-professional footballer turned pro-golfer, Lee Sharpe as American Golf’s newest brand ambassadors.

Iván Ballesteros

Iván Ballesteros is a member of the PGA of Spain with over 25 years of experience in various areas of the golf industry. His journey in the golf industry began at an early age, in 1995, under the guidance of Severiano Ballesteros. As the nephew of the legendary golfer, Iván had the privilege of working closely with him for over 15 years across various golf-related ventures, such as organizing international golf tournaments, golf course design, golf equipment design and representing Seve in various roles during the last decade of his life. Iván served as the Executive Vice President and founding patron of the Seve Ballesteros Foundation until 2013.


Visit or to explore this remarkable and innovative new putter. Prepare to witness a transformation in your putting game, as this extraordinary golf putter promises to be a true game-changer for golfers of all levels.

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